When looking at why volume changes, we want to look at price, promotion, velocity and distribution changes. I think most measures other than volume and price are weighted by ACV%, so not sure how that would work with Amazon but at the very least they need to be added for all geos other than Amazon, with Amazon returning a NULL value for those measures.
Company Name | Nordic Naturals |
I don’t believe these measures will be available for Amazon, but this is very helpful to know that you’d still like these measures to appear for the other Geos. We will continue to track priority when it comes to particular measures being available for Omni-Channel Insights as this is a key question of mine.